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Real estate postcards are one of the most important marketing tools for any realtor; however, they can quickly lose their effectiveness in highly competitive markets if care is not taken. In heavily or densely populated areas, it is easy for the consumer to overlook real estate postcards. New Jersey is one of these places. New Jersey has more people per square mile than any other state in the United States. While there are lots of opportunities for realtors, the dense population makes it difficult to stake out any original territory. As for real estate postcards, NJ residents might be more likely than others to simply throw them away simply because the market is so thoroughly saturated.
Because real estate postcards are so common, NJ residents may be more likely to throw out these marketing tools. However, if you can get their attention and your real estate postcards can be among the lucky few that the residents of this state keep, you might be able to boost your business. The same principles that apply every where else apply here as well. In order to keep real estate postcards, NJ residents will want something unique, interesting and professional. You have to add some sort of element that makes it worth keeping. This element can be a helpful hint of some kind, a recipe, a game, or a coupon, but there must be more to it than the realtors pretty face. Furthermore, your real estate postcard is in direct competition with the postcards of other real estate agents, so whatever sort of item you decide to add to your postcard must not only be carefully targeted, it also must be noticeably better than your competition.
1 Too many cooks ruin the real estate post card. This is not an issue to collaborate on with your assistant, as far as design and ad copy. One designer should synthesize the whole project so that it works as one vision and not like a collage.
2 Selling the product instead of selling the experience. The person who reads your real estate post cards may be very happy for you that you have a new listing. Great. What does it mean to her and how can it make her life better or easier?
3 Forgetting the pivotal word FREE. You have to give something to get something and in this case, it needs to be more than just a free consultation. What do you have to offer that will make home buying or selling a more streamlined experience for the reader?
4 Stopping at just one or two or three real estate post card mailings. In order for your mailings to have an effect, you need to keep them coming. At least once a month with, perhaps, an extra mailing every few months for holiday specials or last minute open houses, you need to develop a pattern that is dependable but not annoying.
5 Mailing your real estate post cards willy nilly. Willy nilly is not the way to go with direct mail marketing. You have to choose your list carefully. Though an apartment complex full of renters may be considering a home purchase in the future, this may not be the most productive place to start. Track the neighborhoods you mail to and the response you get from each so that you know where you gain the most effect.
Postcards remain one of the most inexpensive ways to reach potential clients for the real estate business. They are very inexpensive to produce, and can be easily read by your potential customers - if the print is large enough. This is certainly one form of advertising that still works. Realestate postcards, however, are being used in new ways - here are a few of them.
Create Monthly Promotions
One of the easiest ways to do this, of course, is to set up one promotion each month. This would permit you to have some holiday special news around, Easter, Christmas, Thanksgiving, and New Year's, as well. With each month's mailing of your realestate postcards, you will want to have some kind of promotion that will cause people to want to contact you - either through the phone, or email. Offer something like a brochure offering tips on something of special interest to homebuyers. Be careful, however, to not offer what everyone else is giving away at the same time.
Include A Brief Testimonial
Again, you will want each mailing to be different. At the top of the realestate postcards, you can put a brief testimonial of what you did for some client. Testimonies are one of the most powerful tools you can use to get clients for your business. After it, you can put your ad, stating how you can be of service to your reader. Be creative here - not just the usual offer to help them find or sell a home.
Use Professional Pre-made Cards
A number of companies online deal entirely with realestate postcards. They come with beautiful pictures on one side, and leave space for you to put your message on the other. They are professionally made and will give you and your company a professional image.
In this day of technology, the relatively low cost of time and money in online email campaigns has got the real estate world in a twirl. For some aspects of the business, this makes sense, especially when time sensitive information or last minute changes are necessary to communicate quickly. However, when it comes to overall effectiveness, real estate agent post card marketing can't be beat for its attention grabbing and attention keeping nature.
Real estate agent post card marketing has positive points that online and email campaigns can't claim. Some of them include:
o It's in your hand. Emails are just as easy to view, but a postcard is a physical object in the client's hand, that will be found again on the counter and placed upon the refrigerator or next to the phone for reference. An email stays in the inbox.
o It can't be ignored. Emails can be erased without even being opened and many don't make it past the spam filter. Real estate agent marketing post cards stand out, especially if they are interesting shapes and sizes with bright colors, bold print, and outlined text boxes to emphasize important information.
o It illustrates available options. Though you can include pictures of available properties or just sold properties in an email, many email clients don't allow pictures to upload. In real estate agent post card marketing campaigns, the pictures you choose are not only visible but impressively bold, speaking for themselves in full color.
It doesn't matter what reason ultimately convinces you to utilize a direct mail real estate agent post card marketing campaign, as long as you do implement it as a strategy, you'll find that your sales increase tremendously.
