The real estate agent probably has one of the best marketing tools ever, in a given community, with the lowly postcard. It is cheap, easy to print and design, and there are many designs available. It will also do the job of farming very effectively. You will also want to use just sold real estate postcards, and the just listed postcards. A regular postcard mailing will accomplish several things for you.

Keep You In Touch With The People

In real estate, not that many people will respond immediately to an offer on a postcard, or any other form of literature. It is the slow building up of a reputation with people that you have never met, that will count in the long run. If, from your mailings, you come to have a familiar and friendly face, and if, in their mind they come to see your face and name as being associated with real estate - they will come to see you. Sending out postcards often, and regularly, using just sold real estate postcards, and the just listed ones, too, will give you that reputation.

Make You Appear Successful

The frequency of the postcards will build your reputation and your business. After you have sold a couple of houses, you will want to start sending out the just sold real estate postcards. This will enable the people of your target community to see that you are doing real business and getting houses sold. Again, when it comes time for them to want to sell, this method will make you stick in their mind.

Use Regular Mailings

You may not be able to send out a just sold real estate postcard every month, or even a just listed one either, but you should send out something - every month. The top of the line most successful Realtors send out postcards for every house they list and sell. They find that this brings them even more business.