One fantastic idea for getting potential customers to keep your real estate postcards and mailings is to add recipes to your real estate postcards. Real estate postcards recipes have been around for a long time. Realtors like them because they are cheap to print, as they are largely text based and are of value to potential customers, which prompts the customers to keep the postcard around. People, for their part, love finding new recipes to try. If there is any doubt on that, simply look at the popularity of the Food Network and other cooking shows.

There are a couple guidelines you should follow, however, in your real estate postcard recipes. These rules are simple to follow and will increase the business that you will see from your real estate postcards recipes. The first thing you will want to do is avoid recipes with ingredients that segments of the population find objectionable. You will probably want to avoid recipes, for example, that feature pork, as both Muslims and Jews avoid this meat. There are plenty of tasty recipes that involve fish, beef, or chicken so there is no reason to possibly alienate anyone with the inclusion of foods that are commonly avoided. You may also want to make sure that your recipes are heart-healthy, as many people are looking for ways to improve their diets.

Another item you will want to take care of when looking for real estate postcards recipes is the copyright issue. It is a violation of copyright and fair use to use a recipe from a book without crediting that book and possibly asking for the authors permission. However, getting the authors permission might be a boon to both of you. You can say that you have so and sos recipe, thereby increasing the value of your real estate postcards and the author gets some free publicity.