1 Too many cooks ruin the real estate post card. This is not an issue to collaborate on with your assistant, as far as design and ad copy. One designer should synthesize the whole project so that it works as one vision and not like a collage.

2 Selling the product instead of selling the experience. The person who reads your real estate post cards may be very happy for you that you have a new listing. Great. What does it mean to her and how can it make her life better or easier?

3 Forgetting the pivotal word FREE. You have to give something to get something and in this case, it needs to be more than just a free consultation. What do you have to offer that will make home buying or selling a more streamlined experience for the reader?

4 Stopping at just one or two or three real estate post card mailings. In order for your mailings to have an effect, you need to keep them coming. At least once a month with, perhaps, an extra mailing every few months for holiday specials or last minute open houses, you need to develop a pattern that is dependable but not annoying.

5 Mailing your real estate post cards willy nilly. Willy nilly is not the way to go with direct mail marketing. You have to choose your list carefully. Though an apartment complex full of renters may be considering a home purchase in the future, this may not be the most productive place to start. Track the neighborhoods you mail to and the response you get from each so that you know where you gain the most effect.