Creating personal real estate postcards is different from just listed or just sold real estate postcards. The marketing, rather than technical, is emotional in nature. You are selling yourself and your abilities as opposed to general possibilities in the home buying and home selling market.

The front of personal real estate postcards are the attention grabber, the eye catching aspect of your ad. It should be bright, colorful, and impossible to ignore. Some possibilities to consider for this space include:

o A picture of yourself.
o A picture of your 'shingle' or business.
o For home buyers, a picture of a beautiful home that you sold for an impressively low price.
o For home sellers, a picture of a 'not so desirable' looking home that you quickly sold for an impressively high price.
o One word or short headline that is funny or startling or asks a question whose answer your target client can't help but turn the card over to find. This is the only instance where color is not imperative, though it may be a good idea to put one word in a bright color to make it stand out more or certain letters of different words to create another word.

On the back of your personal real estate postcard, consider which of your details and statistics will most impress your target client. Will a baseball card style listing of your sales in the past year be impressive to a home seller? Will extra details about the contract you negotiated for the home on the front of the personal real estate card be more attention grabbing? If you chose a picture of yourself, testimonials from happy clients, specifically targeted toward home buyers or home sellers, may be appropriate.

No matter which combination you choose for your personal real estate postcards, make sure that they are specifically targeted to the person who will receive them.