July 9, 2006
Market Research: Figuring Out Which Templates and Artwork for Real Estate Postcards Sold in Your Area
Many realtors are pulled into the world of internet printing for the artwork and templates of their real estate postcards. To be sure, finding original art and templates can be both time consuming and expensive. This makes using free or low cost internet printing a fairly attractive option, especially to a person who is new to the business. However, care should be taken. You will need to do some research to make sure that the templates and artwork for real estate postcards sold recently in your area are not being marketed to you. There are several ways to make sure that the work you are paying for is original in your area and that the real estate postcards sold to you have not been sold to another person in your area.
The first thing you can do is look through the marketing materials of your competitors. These materials are not difficult to get your hands on and it isnt like it is a big trade secret. Besides, your competitors are probably just as interested as you are in making sure that the real estate postcards sold to people in the area are unique. In other words, they dont want to be confused with you any more than you want to be confused for them.
Another way you can ensure that real estate postcards sold in your area are different from your own is to go through a site recommended by your local realtors association. Highly ethical companies that offer good levels of customer service, such as those recommended by a realtors association, will keep track of the pictures and templates used in real estate postcards sold in your area and will be extra careful not to double sell in order to protect their good reputation.











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