Direct mail marketing campaigns have long been proven to be an effective method of reaching out to audience specific potential and current clients. When you're the new real estate agent in town, it's especially helpful to utilize real estate post cards to help everyone get to know you. Even those who are not in the market to buy or sell right away will be drawn toward you with the right kind of marketing tools when they do decide it's time to buy or sell their home.

Who is it that most often buys and sells their homes? What marketing group? Families. How do you broach the inner circle with an family? Reach the children. With new real estate agent post cards, you can do this fairly simply while creating a tool that will get your contact information up on the wall in a place where it will be admired often.

Does this sound odd? Who admires an ad, even if it is your illustrative of your impressive career, ethnics, or abilities? If it sounds strange, then you know you've hit upon something original and originality is what gets you noticed in a town full of working real estate agents.

Here's how you make your name and face the ones to remember with families in your new town: with your new real estate agent post cards, create a game or coloring page for the kids to enjoy. The picture to color can be a house, your face, your sign, a combination whatever you like. The point is to get the kids to color it in. On the back, advertise a contest that wins the parents something of value, like a free home buyer or home seller book, a free landscaping assessment, a coupon book for home maintenance, et cetera.

With this new real estate agent post card idea you accomplish four things:

1 Your information is posted up on the refrigerator until the kid actually colors it and sends it in.

2 You are at the top of the parents minds in terms of real estate agents.

3 You give them a date by which to return the colored card, which means they need to stop by and see you to do so.

4 You are basically invited to send follow up mail and advertisements whether the kid wins the contest or not.

With one new real estate agent post card, you get three different contact points and that's hard to beat, especially for the new kid on the block!