August 17, 2006

Create Value Oriented Just Sold Real Estate Postcards

Taking advantage of creating your own personalized just sold real estate postcards to showcase the properties you have on the market is a great way to boost sales. Their versatility, visibility, and affordability make them great advertising tools for real estate agents looking for properties. The details you include on your postcards will have a dramatic effect in intriguing the right clients the kind of list with you.

The value of just sold real estate postcards is in its ability to excite a potential client about the possibilities that his property has. Showing that you have just sold a property in an 'undesirable' area for an amount that is above the asking price will impress any potential client and put you at the top of their list.

The nature of the photograph on the front of your just sold real estate postcards is to grab the attention of this viewer. Your postcard says, 'I sold this home for its owners in an impressively short amount of time for an equally impressive sum. Shouldn't I do the same for you?'

When they turn the card over, included with the financial details should be an offer, something of value that you would like to offer them in exchange for their time in giving you a free consultation. The free consultation does not qualify as your gift of value. It's de rigueur for the real estate business. Instead, offer something that someone selling their home would benefit from. Some ideas include:

o A coupon book for stores like Home Depot, carpet stores, lumber yards, paint stores, et cetera
o A free seminar on the most cost effective ways to fix up their home in order to increase its value
o A free moving guide

Whatever you choose to add to your just sold real estate postcards in order to increase the value of your offer doesn't have to be expensive. Just intriguing, useful, and legal.

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